- EnviroComm International, Inc.
- 1300 Pennsylvania Avenue, NW
- Suite 700
- Washington, DC 20004
- Phone 202 204 3077
Helping corporate communicators and companies move along the road to sustainability with insights, models and advice since 1992
As a strategic consultancy founded on sustainable business principles advanced by Bruce Harrison and his associates, EnviroComm provides insights, models and advice to companies connecting with stakeholders in the era of carbon constraint.
Corporate Sustainability
Traditionally, sustainable development has meant that everything a company does — where it operates, its use of raw materials and fuel, operational pollution, product stewardship that goes from design to reuse — will have minimum or no negative impact now or in the future. Global warming and carbon reduction factors have changed the game. Corporate sustainability now addresses new economic, social and political realities that require adjustment in strategic business decisions and stakeholder engagements.
Corporate Greening 2.0
EnviroComm helps executives solve problems, compete and communicate effectively as they move from current environmental management into the management of climate change and energy issues.
Want a Quiet Checkup of Your Company's Greening Footprint?
An online one-page self-survey could do the trick for you. At no risk to you, you can see where your company stands — and possibly get some insights as to where you need to go — by trying out this scorecard. And, of course, if you want to get into this somewhat deeper, again at the confidential research level, look inside Corporate Greening 2.0 where the climate change/sustainability positions and public statements of 40 companies are reviewed.
Rick Wartzman, who keeps alive the Peter Drucker management flame at Claremont University's Drucker Institute, raised in a Bloomberg Businessweek column the need to empower workers at the lowest level possible with both "autonomy and accountability."
Read Bruce's full article at the Arthur W. Page Society "Page Turner" blog
Years ago, I wrote some plays. In the theater of my head, I'm seeing the CCO's possible conversation with the CEO, in the office, door closed, maybe after hours, early in the game that became a crisis: "Okay, boss, you depend on me to be smart for you on at least two things — the way information about you and the company flows — and the perceptions of our critical stakeholders." Read the entire article at the Arthur W. Page Society "Page Turner" blog
"By serving as a 'culture counselor' and a conservator of corporate character to the CEO, demonstrating how a strong corporate culture shapes corporate reputation, and a leading voice in the C-suite, CCOs can use the culture-reputation nexus to align a company's workplace with its marketplace."
— From the Arthur W. Page Society slide on CCO role March 2010
There are three phases of corporate crisis communications: pre-crisis, crisis and post-climax.
In novels and the theater, the climax is the point at which escalating tension is relieved. Hamlet dies (apologizing). Burt Lancaster survives the gunfight at the O.K. Corral. Boy finds girl at the top of the Empire State building. So, when will the gushing oil crisis reach climax? Don't look for it this week. Read Bruce's full article.
I mailed the April birthday card to Betsy last month. We always exchanged cards. Our birthdays were both in April. I was not expecting one from her this time, knowing her condition. But it felt right, reaching out to her, letting her know her Bama friend and follower and admirer would absolutely never forget her. On the wall in my library there's a plaque. It says I won the Betsy Plank award for public relations achievement a few years ago. Well, Betsy, I followed, you favored and I along with a whole lot of folks in rooms and schools and corporate halls are winners for having known you. Thank you, Ron; your tribute touched our hearts and Betsy would have brushed it off and, I know, loved it. Read full article at culpwrit.com
The date was April 22, 1970. Marilyn Laurie had helped New York City launch its first Earth Day. She could not have dreamed that the event she volunteered to publicize would make her the co-founder of an enduring international institution, and would put her on a personal career path as a corporate communications leader. Read Bruce's full article.
Business Roundtable is an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 12 million employees. Member companies are committed to working with policymakers, NGOs and consumers to make their communities stronger and more sustainable. Enhancing Our Commitment to a Sustainable Future explains what they are doing to promote better business and a better world.
Three interdependent business factors — financial/economic, social/environmental, and political/government — must be combined to motivate companies to the practical application of carbon reduction and corporate sustainability. Read Bruce's full article.
Corporate greening moves up on corporate agendas as the economy strengthens and government pushes for private sector action. Here are 10 points, or reminders, for chief communications officers for 2010...and beyond.
As we edge away from what Time magazine called "the decade from Hell" and plant our feet on more favorable, if not exactly heavenly, economic grounds, communicators in C-suites will need to rethink their corporate greening options and reputation. Read Bruce's full article.
Welcome to the world of Twitter, where everything you've relied on in corporate communications has been given racing wheels. Old crises peak faster, often hotter, engaging far more people, both important and not, and they take for granted that chief communications officers today are capable and already in the game. How will you manage your first Twitter crisis? Read Bruce's full article.
Book-beat blogger Wayne Hurlbert recently asked CORPORATE GREENING 2.0 author Bruce Harrison what's ahead for companies and what stakeholders are expecting related to sustainability. Here are excerpts of the interview.
News and insights for managing your executive visibility initiatives, published quarterly by the Arthur W. Page Society in partnership with the Catchpole Corporation. For more on forums and organizations mentioned, visit the "Executive Visibility Resources" section on the Members-only tab of the Page Society Web site.
Sharp, effective communications to manage the perceptions of stakeholders must wrap around the company's government relationships. That's the message in Bruce Harrison's remarks at the Arthur W. Page Society. Comments came after he received the Society's 2009 distinguished service award, which recognizes public relations pros who have helped to build and nurture the profession.
Read Harrison's Acceptance Speech.
Visit the Arthur W. Page Society Distinguished Award announcement
The already broad scope of green careers is widening . Read more in Bruce's commentary on veteran communications professional Ron Culp's exciting, content-rich site that helps young people prepare for success in public relations careers, www.culpwrit.com/?p=410.
PolitiFact.com maintains a watch on "green jobs" to be created as the result of Administration initiatives. For an immediate current update, click here.
