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CORPORATE GREENING 2.0: CREATE AND COMMUNICATE YOUR COMPANY’S CLIMATE CHANGE AND SUSTAINABILITY STRATEGIES PublishingWorks 2008, second (revised) printing, January 2009, by E. Bruce Harrison, author of GOING GREEN About CORPORATE GREENING 2.0
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High Profile Sustainability Message Deutsche Bank has gone high profile with its corporate sustainability message by putting a live, running meter measuring current greenhouse gas emissions on a midtown Manhattan building. An officer of the bank at the news launch said the point is to remind people of the urgent need to cut carbon emissions that affect climate change. Download this widget, provided by Deutsche Bank.

Helping corporate communicators and companies move along the road to sustainability with insights, models and advice since 1992

As a strategic consultancy founded on sustainable business principles advanced by Bruce Harrison and his associates, Envirocomm provides insights, models and advice to companies connecting with stakeholders in the era of carbon constraint.

Corporate Sustainability

Traditionally, sustainable development has meant that everything a company does — where it operates, its use of raw materials and fuel, operational pollution, product stewardship that goes from design to reuse — will have minimum or no negative impact now or in the future. Global warming and carbon reduction factors have changed the game. Corporate sustainability now addresses new economic, social and political realities that require adjustment in strategic business decisions and stakeholder engagements.

Corporate Greening 2.0

Envirocomm helps executives solve problems, compete and communicate effectively as they move from current environmental management into the management of climate change and energy issues.

Want a Quiet Checkup of Your Company's Greening Footprint?

An online one-page self-survey could do the trick for you. At no risk to you, you can see where your company stands — and possibly get some insights as to where you need to go — by trying out this scorecard. And, of course, if you want to get into this somewhat deeper, again at the confidential research level, look inside Corporate Greening 2.0 where the climate change/sustainability positions and public statements of 40 companies are reviewed.
Green Career Advice Who would have thought, say five years ago, there would be a PR job in carbon capture advocacy?
What's driving such an opportunity, posted by a Florida firm earlier this year? The war on carbon and other greenhouse gases means greener career options. The already broad scope of green careers, which over the last 50 years has grown from outdoor conservation to corporate environmental management, is widening further to meet America's intense new interest in climate change and energy efficiency. Read more in Bruce's commentary on veteran communications professional Ron Culp's exciting, content-rich site that helps young people prepare for success in public relations careers, www.culpwrit.com/?p=410.
Bruce's GreenWatch Green jobs aplenty in stimulus and proposed budget
PolitiFact.com maintains a watch on "presidential promises" — tracking progress by President Barack Obama in implementing various goals set out during the 2008 election campaign. ENVIROCOMM provides this tracking of "green jobs" to be created as the result of Administration initiatives. Our update in this space occurs each month. For an immediate current update, as well as perspectives on other Obama promises, click here.
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