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CORPORATE GREENING 2.0: CREATE AND COMMUNICATE YOUR COMPANY’S CLIMATE CHANGE AND SUSTAINABILITY STRATEGIES PublishingWorks 2008, second (revised) printing, January 2009, by E. Bruce Harrison, author of GOING GREEN About CORPORATE GREENING 2.0
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High Profile Sustainability Message Deutsche Bank has gone high profile with its corporate sustainability message by putting a live, running meter measuring current greenhouse gas emissions on a midtown Manhattan building. Download this widget, provided by Deutsche Bank.

Helping corporate communicators and companies move along the road to sustainability with insights, models and advice since 1992

As a strategic consultancy founded on sustainable business principles advanced by Bruce Harrison and his associates, Envirocomm provides insights, models and advice to companies connecting with stakeholders in the era of carbon constraint.

Corporate Sustainability

Traditionally, sustainable development has meant that everything a company does — where it operates, its use of raw materials and fuel, operational pollution, product stewardship that goes from design to reuse — will have minimum or no negative impact now or in the future. Global warming and carbon reduction factors have changed the game. Corporate sustainability now addresses new economic, social and political realities that require adjustment in strategic business decisions and stakeholder engagements.

Corporate Greening 2.0

Envirocomm helps executives solve problems, compete and communicate effectively as they move from current environmental management into the management of climate change and energy issues.

Want a Quiet Checkup of Your Company's Greening Footprint?

An online one-page self-survey could do the trick for you. At no risk to you, you can see where your company stands — and possibly get some insights as to where you need to go — by trying out this scorecard. And, of course, if you want to get into this somewhat deeper, again at the confidential research level, look inside Corporate Greening 2.0 where the climate change/sustainability positions and public statements of 40 companies are reviewed.


Corporate Greening Checklist: 10 Points for 2010

Corporate greening moves up on corporate agendas as the economy strengthens and government pushes for private sector action.

Green Game Changes in Corporate Communications

As we edge away from what Time magazine called "the decade from Hell" and plant our feet on more favorable, if not exactly heavenly, economic grounds, communicators in C-suites will need to rethink their corporate greening options and reputation.

Ready for Your First Twitter Crisis?

Welcome to the world of Twitter, where everything you've relied on in corporate communications has been given racing wheels. Old crises peak faster, often hotter, engaging far more people, both important and not, and they take for granted that chief communications officers today are capable and already in the game. How will you manage your first Twitter crisis?

What's the next frontier in corporate greening?

Book-beat blogger Wayne Hurlbert recently asked CORPORATE GREENING 2.0 author Bruce Harrison what's ahead for companies and what stakeholders are expecting related to sustainability.

Executive Visibility Strategist

News and insights for managing your executive visibility initiatives, published quarterly by the Arthur W. Page Society in partnership with the Catchpole Corporation.

Corporate communications and government relations must align to engage stakeholders

Sharp, effective communications must wrap around the company's government relationships. That's the message in Bruce Harrison's remarks after he received the Arthur W. Page Society's 2009 distinguished service award, which recognizes public relations pros who have helped to build and nurture the profession.

Green Career Advice: Who would have thought, say five years ago, there would be a PR job in carbon capture advocacy?
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