CORPORATE GREENING 2.0: CREATE AND COMMUNICATE YOUR COMPANY'S CLIMATE CHANGE & SUSTAINABILITY STRATEGIES

Corporate executives face new demands as energy and environmental issues combine to create the Corporate Greening 2.0 era. Politicians, social activists, investors and customers expect companies to move beyond "going green" to deal with global warming and fuel factors. C-suite thinking now centers on ways to manage risks, satisfy stakeholders, meet requirements and beat competitors. Corporate Greening 2.0 explains how economic, social and political spurs will raise accountability and create opportunity. It examines the roots of an economic condition that will develop over the next several decades — carbonomics — where the price of carbon dominates key business decisions. It charts the forward course — what to expect as the war on carbon unfolds in the U.S. — and it tells how CEOs and corporate communicators can engage successfully. The book's Guide to Corporate Climate Change and Sustainability Positions provides an overview of leading company moves.

Corporate Greening 2.0 offers business management teams and especially corporate chief communications officers insights that I believe they can use in their work as advisors to top management and engagement with company stakeholders on the sociopolitical issue of climate change and carbon constraint, and in forming and implementing sustainability strategies. I appreciate all the people — in business, consultant, government, academic and NGO communities — who have let me in on their challenges and shared what they've learned. That's what this book is based on and I welcome any comments, corrections or chance for continued dialogue. I invite readers to visit, and feel free to contact me through the email facility available in, my Web site: www.envirocomm.com.

E. Bruce Harrison, author, counselor and business owner, began his career as a reporter for Alabama and Georgia newspapers before going to Washington as congressional aide. He has worked as vice president and chief communications officer at a Fortune 500 company in New York and as head of an international counseling firm in Washington. He served as a trustee and the first executive professional of the Arthur W. Page Society and PR Week named him one of America's "100 Most Influential Public Relations Professionals of the 20th Century" for his work in corporate environmental and social accountability.