Meet the Team

E. Bruce Harrison

Bruce Harrison, author of Corporate Greening 2.0: Create and Communicate Your Company's Climate Change and Sustainability Strategies (2008) and Going Green: How to Communicate Your Company's Environmental Commitment (1993), has been called the pioneer of corporate greening.

Bruce has provided counsel on greening/sustainability matters to more than 50 Fortune 500 companies over the course of his career as vice president of Freeport-McMoran, CEO of his Washington-based consultancy, and founder/franchiser of EnviroComm International in the U.S. and Europe. He was the first executive director of the Arthur W. Page Society, comprising senior corporate communications executives, and has since 1998 worked as a team member creating Green Diesel Technology® products at Navistar International. Bruce assists companies in connecting with effective EnviroComm professional counselors.

Bruce is a frequent speaker on greening and sustainability. His lecture, "Factors Favoring Chief Communication Officers Involvement in Climate Change and Sustainability Issues", was recognized as the best paper presented by a practitioner at the 2008 Corporate Communication International conference at Wroxton College, England.

He was recognized by PRWeek in 2001 as one of the "Top 100 Most Influential PR People of the 20th Century" for his work with companies in environmental and social responsibility.

To review Bruce Harrison’s current book, “Corporate Greening 2.0”, click here

Bruce Harrison holds birth-rights for the term “sustainable communication”, just as his book, Going Green first surfaced “going green” in a business context. Since then he has had the benefit and pleasure of working with, and constantly learning from, a great many people in fine companies who have struggled with developing and rationalizing the idea of sustainability.

CORPORATE GREENING 2.0: CREATE AND COMMUNICATE YOUR COMPANY’S CLIMATE CHANGE AND SUSTAINABILITY STRATEGIES by E. Bruce Harrison, author of GOING GREEN. PublishingWorks 2008, second (revised) printing, January 2009

With insights drawn from deep, inside knowledge of strategic corporate communications, the author of CORPORATE GREENING 2.0: CREATE AND COMMUNICATE YOUR COMPANY’S CLIMATE CHANGE AND SUSTAINABILITY STRATEGIES cuts through climate-change-carbon-emissions confusion to give C-suite executives a clear focus on the long runway ahead. A global leader in green business counseling, Bruce Harrison unfolds the fascinating carbon war story that has fused green with energy and put it high on corporate agendas. He shows how management deals with “carbonomics”: economic, social and political factors that will drive a tricky mix of corporate accountabilities. Climate change politics, media and advocate attention will rise and fall, the author predicts, but smart executives will rethink their green position and turn corporate sustainability and sustainable business communications into power plays to lock in stakeholder support and beat competitors for years to come.

Read Preface | Buy Now