News and Views from the leaders in sustainable and renewal energy communication Sustainable development has evolved to a more specific and significant set of applications that is redefining business models, changing the scope of policy initiatives, transforming governance and expanding the voices of global citizens. Jane Nelson and Terry F. Yosie explore some of the challenges: the global economic crisis and evolution of financial and trade systems, poverty and economic development, climate change impacts, water and other global scale ecosystem stresses, and the crisis of trust and legitimacy facing businesses and governments. http://envirocomm.com/comm-transformation-060809.php Who would have thought, say five years ago, there would be a PR job in carbon capture advocacy? What's driving such an opportunity, posted by a Florida firm earlier this year? Read Bruce's recent commentary on Ron Culp's blog "Cupwrit" this blog, filled with useful career insights and direction for individuals pursuing careers in public relations. http://www.culpwrit.com/?p=410 Who would have thought, say five years ago, there would be a PR job in carbon capture advocacy? What's driving such an opportunity, posted by a Florida firm earlier this year? Read Bruce's recent commentary on Ron Culp's blog "Cupwrit" this blog, filled with useful career insights and direction for individuals pursuing careers in public relations. http://www.culpwrit.com/?p=410 Diogenes, the Greek philosopher who went about ancient Athens with a lantern in the daytime, looking for an honest man, was the most noted of the Cynics, a school of philosophy that preached that virtue was better revealed in action than in theory. In the business world today we have the Diogenes of corporate greening. http://www.envirocomm.com/comm-be-diogenes-030909.php Chief communication officers have a new challenge. They have to understand, explain and engage with the federal handouts. http://www.envirocomm.com/comm-CCO-role-030409.php There are two alternative approaches that the Obama administration can take to regulate greenhouse gases, like the carbon dioxide emissions from coal plants. One is to craft regulations under existing legal authority, particularly the Clean Air Act. The other is to work with Congress on the enactment of legislation to address climate change. Although either approach is feasible, we believe new legislation is preferable for four reasons. http://www.envirocomm.com/comm_graham_richards_022009.php Only two companies' stock rose in the Dow last year. Coincidentally, or not, they are companies that, under the influence of the same green activist organization, have made environmental accountability a key business strategy. http://www.envirocomm.com/comm_lessons_green_lift_020109.php Why does a company communicate? How are companies — and especially American companies who work under the distinctive carbon war conditions of American democracy — communicating their climate change and sustainability strategies? http://www.envirocomm.com/comm_create_stakeholders_011709.php If you're in the C-suite of any large company, here are three strategies that can be considered for a rudimentary evaluation of how you are positioned and from that, how you will communicate in the years ahead. http://www.envirocomm.com/comm_benchmark_111508.php We have only just begun the task of reconciling the facets of climate-change impact on companies. http://www.envirocomm.com/comm_reconciliation.php Who wants to talk about corporate greening, philanthropy and social accountability in the middle of financial upheaval? http://www.envirocomm.com/comm_wallstreet.php The war on carbon is a different kind of campaign. The ultimate object — namely, carbon-containing fuel — is a critical economic mainstay. http://www.envirocomm.com/comm_carbon_scorn.php Everything a company does – where it operates, its use of raw materials and fuel, operational pollution, product stewardship that goes from design to reuse – strives to have minimum or no negative impact now or in the future. http://envirocomm.com/comm_going_green.php Corporate communications, to engage the true power brokers in the climate change arena, will be aimed at the financial community. Investors have coupled with the interests of social-issue groups, free marketers, environmental and energy businesses, to question corporate performance, commitments and risks related to global warming. http://envirocomm.com/comm_trends.php The practice of sustainability reporting has continually evolved since its origins in the 1960s and '70s to become more robust, more demanding, and more credible as a means for a company to convey the full range of its social, environmental and economic commitments. http://envirocomm.com/comm_sloan_reporting.php